September 14th, 2018
It's no secret that every business operating today needs to have a strong online presence in order to thrive. More people than ever are using the internet to shop, research businesses, and decide on who deserves their attention. But while a variety of different things are being used by companies big and small, it is incredibly important for today's businesses to pay attention to the method of marketing that has been a standard for years - SEO.
More Important Than Ever
Not convinced? Recent studies have found that 93% of online experiences begin with a search engine. That means standing out is a must. Luckily, it's still possible to get great results from SEO efforts. You just need to know a few key points and get help from the pros. Knowledge is power, and learning just a little about SEO could be the key to making sure you get what you need.
Top Things Businesses Need To Know
With that in mind, here are 5 big things that every business needs to know about SEO and how it can work for their business.
Content is King
You've probably heard this term before. Well, that's because it's never been truer than right now. Simply put, the days of just stuffing keywords into the bottom of a page to drive up your ranks are gone. You have to have quality content that is engaging and interesting. Otherwise, you won't make it to the top of the lists. Since 75% of online users never click past the first page of results, getting to the top is a must.
Social Media Matters
Social media marketing is likely a big part of any marketing plan. But it's important to remember that your use of social media can also help boost your SEO. Sharing posts as well as others on platforms like Facebook and Twitter can have a big impact on your online presence and your SEO.
Long Tail Keywords Work
Keyword choice matters. But you need to go further. Using long tail keyword phrases with 3 to 4 keywords in the phrase will get you better, higher profile results.
Black Hat Will Ruin You
Illegal black hat techniques like invisible texts, doorway pages, and page swapping are caught quickly and will essentially guarantee that you don't get good results from your SEO. Avoid them and stick with legit methods.
It's an Investment
Simply put, SEO is not an expense. Rather, it's a serious investment that will help ensure a better, stronger online presence.
Results That Matter
Good SEO is the difference between failure and success for your business. If you're serious about getting the right kind of online presence, we can help. Our experts will design an SEO plan that helps you reach your goals. Contact ignitedLOCAL today to get the SEO your business deserves.